Day 1: Some Things to Avoid

Hey @ploggingdev!

Dalton’s feedback was very good. We weren’t making a lot of money per transaction. Our model required getting lots of users cost-effectively. We were never able to do this.

What’s changed?

• We struggled to grow new users / revenue since the YC app. We tried speaking at realtor events, small fb campaigns, cold-outreach, fancy landing pages, top down through bosses and friendly intros.

• We were never able to onboard 8 of the brokerages that initially told us the product would be cool. We discovered how seldom the process takes place and how little incentive realtors had to change behavior.

• We tried adding more features (timelines, chat and more status). I think this just added more friction and never moved the needle.

• We tried changing the product to focus more on being a tool for inspectors. We HIGHLY underestimated the love the that inspectors had for an existing product.

• We attempted to pivot to more of a collaboration/chat tool for real estate but never got much pull from customers.

• We seriously considered joining another real estate startup and got all the way to offers. I knew myself well enough to know that I would be thinking about what to start next in my first week of employment. I really liked the startup and didn’t think that mindset would be good for either party.

So, I’m continuing. Going to try some new directions, most likely out of real estate.