Day 28 of building MeetDone.
Yesterday I wrote that analytics tell me where users leave, not why.
Today I ran into the next layer of the same problem:
even feedback can be too generic.
"Why are you leaving?" sounds like a smart catch-all question.
I think it hides too much.
Because someone leaving signup and someone not using a generated draft are not having the same problem.
One person might mean:
- too much setup
- need more proof
- not ready to trust it
The other might mean:
- tone was off
- needed too much editing
- missing details
Same product.
Completely different fix.
If I ask both people the same vague question, I get blurrier answers and worse product decisions.
So the rule I am using now is:
match the question to the moment.
Not:
"Why are you leaving?"
But:
- "What stopped you from creating an account?"
- "What stopped you from trying your first email?"
- "What stopped you from using this draft?"
- "What stopped you from upgrading today?"
That small change matters because a good feedback question should narrow the fix, not widen the guess.
I think a lot of builders already know they should collect feedback.
The harder part is asking in a way that makes the answer useful.
Generic questions create generic answers.
Specific questions create fixable answers.
That is the standard I am trying to build around with MeetDone too:
not just collecting objections, but collecting them at the right moment.
What generic question are you still asking users that is probably hiding the real issue?