Day 8 — designing the other side of the marketplace (the company/survey-creator flow)

Someone here pushed me a while back on a real question: which side
of this marketplace am I actually optimizing for first — specialists
or the companies who'd survey them?

Today I designed the company-facing side: the survey builder. Setup
flow, targeting by industry, job role, and specific skills/tools
(n8n, Claude, OpenAI API, Zapier, Python...), plus the empty-state
dashboard a company sees before their first survey goes live.

I'm still building supply-side first (recruiting specialists), but I
wanted the demand-side experience designed too, so I actually
understand what I'm eventually pitching companies on — not just
guessing.

Still zero app code. Curious if anyone here has sold B2B research
tools before — what do companies actually care about most when
evaluating something like this? Data quality, targeting precision,
or something else entirely?