Effective way to collect customer feedback

Hey IH fam 👋🏻

Do you’ve the feeling that you do not fully understand your customers?

This can be painful when your business is growing rapidly and you have a stable customer base, you will have many priorities, and all of them seem to be equally important.

But knowing your customers should always be on top of your game.

So what’s the most effective feedback collection strategy that you’ve using and we should learn from you?