I build HerShape, my own product. It generates meal and workout plans around where a woman is in her cycle. Founder update, not a pitch.
The number this week: 2 signups in the last 7 days. Both arrived on September 15 and both generated a plan. Nobody new has signed up in the five days since. Total real users is 14 once I strip out test accounts. Paying subscribers: 0.
What shipped: nothing. My last commit is still September 12, so that is eight days with no code. Nothing stalled in a dramatic way. I read my own database, wrote about what I read, and the app sat where it was.
What I learned: four of my last five updates here say nothing shipped. I had been reading that as a run of bad weeks. Put in a row, it looks more like writing the update has quietly become the work. A post gets a response within a day. Building does not, so I keep picking the one that answers back.
My question: for those of you who build in public, how do you keep the posting from eating the building? Did you cap it at one post a week, batch them, or stop writing until something was actually out?
HerShape: https://hershape.app