Getting in front of your audience with little to no budget, a few ideas that work.👇

Let’s start off with some maths (yes, I can hear you cheering with excitement) ….

The average person has 6000 thoughts a day. It take’s 7-8 times for someone to see your advert before purchasing. That’s every 750 thoughts that an individual person has which may or may not lead to them considering your product or service. 🤗

Spending a monkey (£500 GBP if you’re not an East end Londoner) on PPC (other other channels) just isn’t going to cut it. 💸

The harsh reality is that your little start up budget just isn’t going to have the coverage you require for paid channels. On top of this, there are also various considerations to acknowledge like whether your business is a B2B (business to business), D2C (direct to consumer) or B2C (business to customer). In all instances, you need to get creative. 🧑‍🎨

A lot to think about aye? 🤔

Let me help you out with a few 'cost-effective' suggestions suitable for a budget = £500 that you can execute to start getting your product out there as much as possible….

Door to door (ideal for local operations). 🏠

Sounds like you’ll be selling double glazing, right? Wrong, leaflets still generate a response (1/100). Putting leaflets through someone’s door is still the same as putting a cold email in someone’s inbox. Are you a local meal prep delivery company; servicing a client in that area and need them to get results? 🤓

Physical activations in the same place for multiple days (ideal for products). 🎭

That person trying to get you to donate may be frustrating but when someone stops you in the street with something free that’s completely different, people love free stuff. Even if they don’t take your ‘protein packed choco bar 2000’ then seeing you consistently in that area may still make them notice your brand (getting your brand is a whole another story) and investigate when they get back to the office. 🤓

Contractors (ideal for SaaS). 👷

Pay someone on a freelancing basis to generate several organic pieces of content for organic advertising and SEO purposes (spread over 6 months minimum). Fiverr has people willing to do anything for quite literally as little as a fiver, hence the name. 🤓

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Just a few ideas that hopefully help those who aren’t sure where to start think outside the box. Just because you don’t have mega bucks in the bank doesn’t mean you can’t be seen. Last point, you don’t have to do all the work yourself. If an architect was what people thought they were they’d be a electrician, carpenter, plasterer ETC. 👀