Google Ads question
I have a question about Google Ads.
If someone clicks on a Google Ad, and then becomes a customer with a monthly recurring payment, does Google track that conversion value for as long as that customer keeps paying, OR does it only track until the conversion window ends?
I have the conversion window set to the maximum 90 days, but if a customer keeps on paying after 90 days, will that no longer be represented in the reporting?
Do I just have to keep track of customer LTV separately and adjust the bids based on that?
Any Google Ads experts here? 🤓
As far as I know, yes you need to track CLV separately! The conversion is just tracked when an event or destination url on the site is triggered and I haven't seen a way to make it track recurring.
Appreciate it!
On Google Ads you need to set up a conversion event.
Usually, a conversion is fire if a certain page has been viewed (confirmation payement page basically), or if a button has been clicked.
So the question is, does this conversion event happen just one time for each user, or each month?