Healthmark: plain-English site health score for founders (iOS)
Hey IH,
I just shipped Healthmark on iOS.
Problem
I kept seeing founders and small business owners find out their site was broken from a customer DM. SSL expired. Domain about to lapse. Site "up" but slow. The tools that catch this are built for DevOps teams. Datadog-class dashboards are overkill when you just want to know: is my business website okay?
What it is
Healthmark turns your business website into one clear health score (0-100) with a living score orb on your iPhone.
You get:
- A single health score that updates as your site is checked
- Plain-English detail on uptime, security certificate timing, and domain renewal
- Alerts in words you can actually use (or forward to your host / web person)
- A support-style card you can share when you call for help
- Home Screen widgets that mirror your score
No raw status-code theater. No server console. iPhone-focused.
Who it is for
- Solo founders / indie SaaS owners who want peace of mind between coding sessions
- Local / service business owners whose site is a brochure or booking page
- Freelancers watching a handful of client sites
Who it is not for
Enterprise SRE / multi-region synthetic monitoring buyers. Wrong product.
Business model (honest)
Healthmark Pro is a hard paywall subscription (monthly or annual). Sign in with Apple. Cancel anytime in iOS Settings. Free browsing of the store listing is fine; in-app monitoring is Pro.
Annual Pro includes a 7-day free trial. Monthly has no trial.
I am not hiding that. If that is a dealbreaker, I would rather you know before you download.
Privacy
Privacy Policy and Terms of Use are linked on the App Store product page. Designed to stay clear and readable, not a jargon wall.
Link
https://apps.apple.com/us/app/healthmark-business-health/id6760429295
What I want from you
Roast the positioning. Would you pay for phone-first site health, or do you already live in UptimeRobot / Better Stack / something else? What would make the first-run clearer?
Happy to answer anything. Thanks for reading.
The "found out the site was broken from a customer DM" pain is so real — that's the worst way to get a site health notification. The problem you're solving is the gap between "Datadog for enterprises" and "no monitoring at all for founders." One clear number on your phone is the right abstraction for a non-technical business owner who just wants to know it's running. Congrats on the iOS ship — what's the biggest technical signal you had to simplify to make it legible for non-DevOps users?
The phone-first wedge is clear, but the buying signal is still open. Have any founders actually preferred Healthmark over existing monitoring tools enough to pay?
I just launched it so not yet honestly, I spoke with some founders of medium businesses and they told me that it would’ve been helpful if they had something like that when they started. It was a great experience developing it anyway!
The gap between “would have been helpful” and actual willingness to pay is the key test now. If you’re open to it, what’s the best email to reach you on?