How do you keep your paid ads performing well over time?
Curious how everyone here is handling paid ads these days.
How do you usually approach them, and how do you make sure things are actually going in the right direction?
Also, wondering what your process looks like for keeping campaigns consistently optimized over time.
The constant optimization loop is very hard. A big part of it is testing one variable at a time, audience vs audience, creative vs creative. If your finding that audiences are too broad or expensive have you tried targeted cold emails? Going direct to specific decision makers at ideal companies can sometimes work better for B2B. Just another avenue to test.
Happy to help if you have questions :)
This comment was deleted a year ago