How our SaaS hit #2 on Product Hunt (grr Facebook Watch claiming #1)

Everyone was so freakin' generous in helping us hit the trending status in the first place, so I hope this post gives back a little.

The next step is to try to use this to gain some press exposure. We're currently talking with people to help us out with this... mostly because I have NFI what I'm doing.

Original, including the results is at https://contentsnare.com/content-snare-product-hunt/

Below is my “pre-launch checklist”. The sub-points are my notes from afterwards.

• Finding an active ‘hunter’ to post for us
• Creating a Dropbox folder of everything needed to create the listing
• Preparing the site to scale to handle traffic spikes
• Creating a Product Hunt specific landing page and discount code
• Contacting other people in my circles that could share with their audiences, or were happy for me to share in their groups
• Getting involved in other software or marketing groups where Product Hunt launches were shared
• Identifying Product Hunt collections where Content Snare would be a good fit (e.g. “Tools for Designers)
• Planning a time to chat to our hunter and submit the listing

And then, the launch day checklist:

• Meet with hunter and create submission
• Contact the people I’d spoken to that were going to help me share
• Share the link in each Facebook group. Did NOT ask for upvotes.
• Share the link in relevant Slack groups
• Push out the link to all our social profiles with Buffer
• Post in our own Facebook Group for web designers
• Post on my personal Facebook
• Send out the link to our email list
• Added to my PH collection Tools For Web Designers
• Be available for PH comments/questions, Facebook notifications and customer support (respond to ALL of them)

That's it :)