I built a cold outreach tool that refuses to send anything
Cold messages you would be proud to send
Founder led sales, my own product, and the usual problem: a good first message takes twenty minutes, so by Thursday I am sending the generic one.
Every tool in this category solves that by increasing volume. I think that is backwards, and I think the reason outreach has the reputation it has is that the entire tooling market optimised for the wrong number. So I built the opposite and I am fairly sure it is a smaller business on purpose.
What it does: reads a LinkedIn profile and the recent posts, offers two or three hooks each carrying the exact line it came from, writes eighty words from case studies you upload once, and puts it on your clipboard. What it will never do: send, automate, bulk, CSV, or touch your LinkedIn account.
The constraint I keep having to defend to myself is one prospect at a time. Every week there is an obvious feature that would make it a volume tool, and the answer has to be no, because the moment it does ten at a time it is competing with tools that do a thousand, and quality stops being the reason anyone picks it.
Three free messages, no card, then $49 a month. I would genuinely like to hear from anyone doing founder led sales about where the drafts are still wrong.
proudsend.com
-
1Have early users shown that ProudSend's personalized drafts improve actual sales outcomes, or are they mainly evaluating the writing quality before sending anything?3 hours ago Reply
-
1Honestly, it's too early to claim better sales results. Signups opened this week, and ProudSend never sends anything, so it can't see replies on its own. What early users are getting today is their time back. A good first message usually means fifteen to twenty minutes of research per prospect. ProudSend reads the prospect's profile and recent posts and finds two or three hooks, each showing the exact line it came from. It picks the case study that fits best and writes a short first message. You can upload up to five messages you've written yourself, and ProudSend writes in your voice so the draft sounds like you. You review it, edit if you want, and send it yourself. The reply data will come from my own outreach, which I write with ProudSend at 20–30 messages a week, and from asking early users directly. I'll share the numbers once there are enough to mean something.2 hours ago Reply
-
1The split between draft quality and what happens after sending is probably the thing I’d want to follow as the data builds. Could be useful to compare notes over email sometime, if you’re open to it.2 hours ago Reply
-
1Absolutely! The thing is, Linkedin doesn't like automations or 3rd party apps, so ProudSend doesn't ask you to authenticate with linkedin at all, so we can't know what happens next.2 hours ago Reply
-
-
-