I built TURNIT because creating social content from scratch gets exhausting

TURNIT turns content you already have into social media content—hooks, scripts, captions, CTAs, hashtags, and a thumbnail concept.

Hey Indie Hackers 👋

I’m Jessica, a solo maker, and TURNIT is my first product.

I built TURNIT around a simple problem: sometimes you already have the content, but turning it into social media content takes a lot of extra time.

So instead of starting from scratch every time, TURNIT lets you give it content you already own and tell it what you want to create.

It currently generates:

I’ve launched it, but I’m still very early and learning from real users.

Right now, I’m especially interested in hearing from creators, founders, and marketers:

When you repurpose content for social media, what part of the process do you find most frustrating or time-consuming?

I'd love to learn from the Indie Hackers community. 🚀