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13 Comments

I learned that a valid XML sitemap can still be wrong

While working on SEO audits, I noticed that XML validation answers only one question: is the sitemap formatted correctly?

A technically valid sitemap can still contain:

  • redirected URLs
  • 404 pages
  • non-canonical URLs
  • pages blocked from indexing
  • inaccurate lastmod dates

That distinction changed how I audit sites. I now treat XML validation as the first check, not the final verdict.

I turned that workflow into a free XML sitemap checker so site owners can review the URLs inside a sitemap instead of trusting the green “valid” message alone.

For anyone building SEO tools: which sitemap issue has been the most common on the sites you audit?

on September 22, 2026
  1. 1

    Curious how long it took before you saw the first real results?

  2. 1

    Curious how long it took before you saw the first real results?

  3. 1

    How did you decide this was worth building in the first place?

  4. 1

    Good point. Did you test that with users before committing to it?

  5. 1

    Solid lesson. Which channel has worked best for you so far?

  6. 1

    How did you decide this was worth building in the first place?

  7. 1

    Thanks for writing this up. Bookmarking it for later.

  8. 1

    Good point. Did you test that with users before committing to it?

  9. 1

    Thanks for writing this up. Bookmarking it for later.

  10. 1

    Really relatable. How much time do you put into this each week?

  11. 1

    Good write-up. What would you do differently if you started again?

  12. 1

    Great breakdown. What feedback have you had from early users?

  13. 1

    Great breakdown. What feedback have you had from early users?