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I overbuilt my MRR calculator. Then I deleted 80% of it.

I set out to build an “MRR calculator” for Indie10k.
Version 0 looked impressive: CAC, LTV, NRR, GRR, expansion, contraction, plan mix, annual prepay normalization, dunning recovery… you name it.

It also felt… wrong.

Not because the math was bad, but because nobody early-stage needs a cockpit of switches to answer the only questions indie founders actually care about:

  • How many users do I need?

  • How long until I hit $1k → $10k MRR (aka ramen profitability → quit-job money)?

So I scrapped it and started again.


The moment I realized I’d built the wrong thing

I asked myself (first principles style):
“If I could only keep three inputs, what would they be?”

I wrote down:

  1. Plan price ($/mo)

  2. New users per month

  3. Churn % (optional, because most early projects don’t even know it yet)

Everything else was either noise, investor-grade, or premature.


The core algorithm (nothing fancy)

New MRR = NewUsers × PlanPrice Churn MRR = CurrentMRR × ChurnRate MRR_next = CurrentMRR + NewMRR − ChurnMRR

Run that month over month, and you get time to $1k/$5k/$10k and users required.
That’s the whole point.


What I deleted (and why)

  • ❌ Multi-plan pricing & ARPA blending — great for boards, overkill for day 0.

  • ❌ CAC/LTV/NRR/ARR tiles — useful later; they obscured the one thing people want now.

  • ❌ Cohorts & seasonality — I was cosplaying a data team, not serving indies.

  • ❌ CSV import & dunning — fun, but yak-shave territory for an MVP.

What stayed:

  • ✅ Three sliders + one goal

  • ✅ Milestone timeline ($100 → $1k → $10k)

  • ✅ A clean growth curve with milestone markers

  • ✅ One-click “turn this into a mission” for Indie10k users (numbers → action)

Example that made it “click”

  • Plan: $19/mo

  • New users: 10/mo

  • Churn: 3%/mo

The tool says: $1k in ~7 months, $10k in ~28 months.

Not perfect. But directionally true and instantly motivating.

Why this is better (for indies)

  • Clarity > completeness. You don’t need 20 dials to start.

  • Momentum > metrics. Seeing a date on the horizon changes how you work this week.

  • Action > analysis. The projection turns into a concrete Indie10k mission, not just a screenshot.

Ship link

If you want to try it (or tell me what’s missing), it’s live:

👉 Profitability Path Tool
https://indie10k.com/tools/profitability-path?utm_source=indiehackers&utm_medium=post&utm_campaign=profitability_path_launch

I’ll be in the comments answering Qs and collecting blunt feedback. If this helps you see your path to $1k, I’d love to hear it.

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Indie10k
  1. 1

    I tried using it but my plans are $350 average. I couldn't tried it.

    1. 1

      Nice feedback. I've already fixed it.

  2. 1

    This is a great tool, is it possible to also include lifetime subscriptions, monthly visitors, bounce rate if possible.. other than that it's really a solid tool

    1. 1

      So I just published the new tool here: https://indie10k.com/tools/traffic-mrr-path Appreciate any feedback! Ty!

      1. 1

        This is really great!

    2. 1

      Thanks a ton 🙌

      Really glad you like it! On lifetime subs / visitors / bounce rate — those are super interesting, but they start heading into “traffic + analytics dashboard” territory. The whole point of this tool was to keep it stupid simple: how many users, how long until $1k → $10k MRR.

      If I pile on too many knobs it turns into another bloated calculator (which I wanted to avoid). Might spin up a separate “traffic → MRR funnel” toy in the future though 👀 Appreciate you sharing the idea!

      1. 1

        Sure! thank you!