I raised my SaaS prices. Conversion dropped. How would you price this?

A couple of weeks ago, I started experimenting with pricing for LiveFaceSwap AI, a real-time AI face swap tool for webcam use.

My original monthly pricing was:

• Basic: $12
• Pro: $29
• Max: $89

I wanted to improve ARPU and gross margin, so I tested two higher-price structures:

• $19 / $39 / $99
• $29 / $59 / $119

In both tests, I deliberately made Pro look much better value than Basic — roughly 2× the price for about 4× the credits — hoping more users would skip Basic and choose Pro.

That didn't really happen.

Overall purchase conversion dropped quite a bit. Both Basic and Pro saw noticeably fewer purchases, and Max barely sold at all.

My current theory is that real-time face swap is still unfamiliar enough that the first payment feels partly like a trial.

At $12, it's easier to think:

I'll try it and see if it works for me.

At $19 or $29, users probably need much more confidence before paying.

So I moved back to $12 / $29 / $89.

I'm now A/B testing $12 vs. $15 for Basic, but so far the results look very similar, so I'll probably stop that test too.

Quarterly billing has worked reasonably well: 3 months for the price of 2. That makes me think users are willing to spend more once they already trust the product.

So now I'm back to the original question:

How would you price these three tiers?

Would you keep $12 / $29 / $89?

Or change the gaps between Basic, Pro, and Max while keeping the entry price low?