I raised prices for my course, but revenue increased as well.

Hey friends 👋

So it's been almost 2 months since I started pre-sales for my writing course.

And 1 month since I substantially raised prices.

So price went from $15 to $29

And guess what, my revenue actually increased since the price rise.

Some stats:

I raised prices for my writing course on April 13th

Before:

• Views: 588
• Sales: 60
• Money made: $357

After:

• Views: 920
• Sales: 37
• Money made: $626

Conversion rates fell, but revenue actually went up.

Few things that made a difference:

• I think increased perceived value of the product.
• A cover picture.
• Refined copy.
• More social proof.
• Finished product. (Initially it was just pre-sales. Now it's actual sales.)

Now I'm building a landing page on Carrd, let's see if it helps in increasing the revenue.

I think we should not hesitate from raising prices for our products. I will experiment with more price points in the future.

This is also in line with an article I wrote last week

I also tweeted about this insight, do let me know what you think:

Cheers

Ayush