Ideational Drift

For the last 2–3 weeks, I’ve been thinking a lot about what product to build next.

There are so many products today that have AI “under the hood”, and no offense to the developers, but in many cases ChatGPT can already solve the same problems just as well as those startups built on top of it. The added value often feels very thin.

When I think about building a product, I usually start from my own workflow.
I look at my Trello boards and ask:

• What actually takes the most time?

• Where is the most friction?

• What could save hours, not just minutes?

And the honest answer right now is: learning.

The product I personally want the most is not another AI wrapper, but an interface between the brain and AI — instant access to information based on intent, without typing, copying, pasting, or constant context switching. The time savings would be massive.

I did some research on existing brain–computer interface projects, and most publicly available work is framed around medical necessity:

• paralysis,

• visual impairments,

• hearing loss.

There is very little about consumer-level use.
And of course, whatever is not publicly available, we simply don’t know about.

Another idea — much more grounded and realistically buildable today — is a personalized Reddit assistant.

Not “blind spam”, but something that helps:

• find relevant threads,

• understand context,

• generate comments aligned with a specific product, niche, and tone.

I’ve looked at what already exists:

• some tools are expensive,

• some work in very strange ways,

• some feel like a pile of hacks glued together.

I know there are a lot of Reddit-marketing builders here.

👉 If you’re using a Reddit marketing tool you actually like, please share it.
I’d love to take a look — maybe solid solutions already exist and I’m just missing them.

For now, these are just thoughts and observations.
But in my experience, this is exactly how real products usually start.