Landing page copy based on Stripe's copy writing guide
Recently I've read Stripe's guide on writing landing page copy, which inspired me to improve that of my own.
On the same day I've read the article of Laura Elizabeth how she pre-sold her course, where she mentions that the copy should also work on its own, not just within a website.
And so I started with copy.
The current website for reference: dreamfort.app
The new copy: DreamFort Github
I would love some feedback on it!
If you don't have the time, at least you got links to 2 amazing articles :)
Great tip this! Every website or app is about copy. Always start with that and then craft a layout or UI around this. Too often it's done the other way. I even see professional designers that start by using “lorem ipsum” or similar dummy text.
Exactly. The current website was created that way, first designing the page and then filling the blanks.
But as I've come to realize with the new copy, that process limits creativity in copy and design.
I have far better ideas for the design now than I did before, when I tried to do design first.
Btw, the rule can be generalized and applied for design too: "Only do the absolute necessary things, and go from there"
In design that means using only grayscale in the beginning, and adding color later.
This comment was deleted 4 years ago
https://stripe.com/atlas/guides/landing-page-copy
It was on HackerNews some time ago