Let's talk about design concept

Hey IH!

I want to start a conversation about concept in a product design sense because it's a powerful tool to make an idea sticky and spreadable, like jam on a stack of pancakes 😉

A concept is the core idea that drives a product, a thread that runs through everything about your product. Like describing a movie plot, it's a hook. It makes it easier to promote your product because people remember hooks.

"We're a search engine" vs "Imagine if information was free." (Google)

"We're a web host" vs "Imagine you could publish a site in a blink." (Netlify)

"We're a hybrid app platform" vs "Imagine mobile apps powered by the web." (Ionic)

It's $Free.99 to whittle your product vision down to an inspiring concept, so try it out.

Tip: Preface your concept with “Imagine this:” and if it feels good to think about, like transcendent or aspirational, then it’s a workable concept.

Something that makes you feel, “Ooh I wanna be part of that.”

If you're interested in more, I really suggest the book “Nobody Wants To Read Your Sh–” by Steven Pressfield. He talks a lot about concept as a former screenwriter.

What's your thoughts on the concept of concept? Feel free to link your landing page, and I will critique it as best I can from this lens.