Leveling the Playing Field for Egyptian Women and Scooter Access, with Nouran Farouk
https://codestory.co/podcast/bonus-nouran-farouk-dosy/
Nouran and her sister wanted to learn to drive scooters. In doing so, they were immediately greeted with inequitable opportunities for women in this arena. They wanted to change this situation, and deployed a back of the napkin idea into a fully operational platform.
Spot on. Most mobility startups in 2026 are obsessed with 'autonomous' tech, but Nouran is obsessed with Human Access.
She found a demographic that was being systematically underserved and built a bridge for them. This is a blueprint for how to build a moat in an emerging market: solve a cultural pain point that a generic global competitor can’t understand. This story is easily the highlight of the IH feed this week!