Machine Learning-based Market Map Solution For A Leading Financial Data Provider

Do you think Machine Learning can't help your business? Read this case study to find the proof of how Artificial Intelligence became very useful to providing new customer experiences for financial services leader. Who knows? Maybe you have a similar situation and can leverage ML in the same way!

Overview
This project was developed for a leading financial data provider that covers the global venture capital, private equity, and public markets. We remained its business partner for over 13 years, starting with a small team and growing into a primary full-cycle technology provider. A product manager from a financial data provider analyzed the market and while their competitors already had some kind of Market Map solution, we were tasked with perfecting this idea and developing it as a separate service with a visual interface, flexible functionality, and additional features.

Challenge
The client has a database with descriptions of the companies and their verticals. Each company is assigned a number of keywords. For a Market Map solution, we should take these descriptions, verticals, and keywords and clusterize them. The process of clusterization must be repeated numerous times, because each company operates in different areas. Each industry and vertical has its own hierarchy with multiple levels. Depending on the required extent of details, hierarchies must be adjustable.

We must turn company descriptions into vectors and clusterize them with Machine Learning algorithms. But this is where the first challenge comes in — each group must be named correctly. Manual processing will take a lot of time; hence, picking and adjusting the right ML algorithms is the only option. The second challenge is choosing the right hierarchy among industry codes, sectors, and verticals. Additionally, not all companies have a full or completely accurate description — it’s hard to group such companies correctly.

Read the full case study here: https://spd.group/cases/market-map-solution-for-a-financial-data-provider/