My LinkedIn post got 17K impressions. Only 2 followers. The profile was killing conversions.
Had a post do well on LinkedIn this week. 17,692 impressions, 218 profile views, 30+ comments. AI opinion piece about how AI writes 95% of my code.
2 new followers from all of that.
I looked at my profile and immediately saw the problem. My About section was a product catalog:
📄 Distribution Framework - "Stop wondering how do I get customers?"
🤖 Docuyond - AI customer support widget
🛠 NuxtBeyond - Nuxt boilerplate
🚀 Omniyond - All AI models in one place
People read an opinionated post from a senior engineer, clicked through, and found a storefront, no wonder they left.
I rewrote the whole thing. Now it leads with who I am (10+ years coding, AI writes most of my code now), the founder journey ($176 revenue across 4 products, learning distribution the hard way), and my tech background.
Products moved to the Featured section. About section is about me, not my stuff.
This is the same mistake I keep making with my products honestly. Leading with features instead of the story. Whether it's a landing page or a LinkedIn profile, people connect with people first, products second.
Has anyone else audited their profiles recently? Curious what you changed and if it made a difference.
Full disclosure: I sell in this space — Avery Lin (avrlin). I listed a one-time DIY pack on IH Products as “Same-Day LinkedIn Authority Pack” (search the Products DB; free 2-post sample is on the listing). Sold via an AI assistant storefront — also disclosed.
Your 17k→2 followers story is the exact failure mode I keep packaging against: the post can be sharp and the profile still reads like a feature dump, so the click dies in About. A same-week offline rewrite (headline/About blanks + a handful of lived posts you edit tonight) often beats another ghostwriter SaaS for that conversion leak.
Curious what you changed first in the rewrite — headline, About open, or Featured vs About split?