New Types of Videos for Social Networks
One of the great objectives that companies want to achieve is to achieve massive and rapid repercussion on the Internet. To achieve this, there are several types of videos for social networks that can help generate interesting viral content for consumers.
The different video formats offered by social networks such as Facebook and Instagram, help to attract a demanding, restless public sector that is in constant search and consumption of information.
Thanks to these types of videos, it is possible to capture their attention in order to influence the purchase of a product or the hiring of a service. An attention that must be carried out based on a complete strategy: a great idea, an interesting presentation and a development that knows how to make it evolve, to achieve the widest possible diffusion.
Given the potential that videos have for social networks, many companies have decided to use this form of communication within their marketing strategies. A format that turns out to be visual and entertaining to tell news, personal experiences and information capable of connecting directly with users.
This way of reaching the customer supposes a great conversion rate for companies, obtaining great benefits.
Vertical videos for stories
These types of videos are a revolution for advertisers and marketing strategies. More than half of the brands that belong to a social network have created at least one story in the last three months. This is a new way to engage and inspire your followers.
The mobile phone has brought about a great change in content consumption habits, to the point of getting marketing campaigns to think about the mobile format first and then adapt them to others.
Keep in mind that mobile devices are by default in vertical format and that in many cases they are held with one hand, and logically, it is the video format that best suits them.
Short square videos for Facebook and Instagram
They generate greater interest in those who use mobile devices to play videos, significantly increasing the number of views on social networks such as Instagram and Facebook, thanks to their great ability to adapt to the screen.
In addition, thanks to its reduced duration, it is possible to retain the user in a more effective way.
Videos specifically designed for WhatsApp
WhatsApp is the application most used by millions of users and during many times of the day, which makes it an ideal way to contact customers thanks to WhatsApp Business.
Videos created specifically for this application achieve:
Large number of daily views.
- It is easy to use from the WhatsApp website.
- Closeness with the user.
- Get more impressions than other advertising strategies and with a high CTR.
More and more brands are turning to specialized companies to incorporate these types of videos for social networks in order to capture a larger audience. The video marketing is the reach of everyone!
