Not sure where to start with content marketing creation? 5 tips 🚀

I'm asked over and over again how to start with content marketing. Here's 5 tips.

When to start

Now. Publish something today. Blog post, twitter thread, short-video, long-form LinkedIn post, event invite. Start getting into the habit of publishing things you aren't 100% happy with. Growth comes after publishing. Click publish. Now.

Generating content ideas

It needs to be valuable for your buyer persona. Want to know what is useful? Ask them. Or easier, explore common questions and themes in their digital communities. Add value and build your reputation. Specific examples in my video below.

Formats (not just blogs)

Everyone knows the horror of writing long form blog posts. So let's try other things: a podcast, a short video, a slideshow, and animation. What content are you comfortable making? What is a powerful way to share value. Try that instead.

Engaging influencers and experts

Not an expert? Become one fast, because your competitors are already working hard to become an authority with your buyer persona. A short cut? Interview experts and influencers, curate and share their content, ask them for a quote. Learn, and create content at the same.

How to sell with content

Content marketing is an amazing tool for increasing sales. But if you're creating content to sell, not create value first, you will struggle. Early content should be highly valuable, make people aware that you and your business exist, and that's about it. Build goodwill, sell later.

You can also watch these tips on video: https://twitter.com/helloitsolly/status/1273955076835508230