One launch, several visuals: what I added to Brayer after sharing it here
I shared Brayer here recently as a browser-based mockup tool. The next piece is making a whole set of visuals from the same design.
For an app launch, that means a hero image, a square post, a story, a link card and an App Store screenshot. Campaign sets turn one page into editable layouts for those destinations. If you're showing the same app in different languages, variants let you change the screenshot and headline while keeping the layout shared.
The same studio also handles brand work: cups, coffee bags, cans, cartons and stationery. Linked colours and text styles carry across pages and variants. The image shows a fictional café identity made in Brayer. The café scene is in the Pro collection: anyone can open and edit it, but exporting that scene requires Pro.
You can edit campaign sets and variants on Free and export individual free scenes as PNG/JPEG, up to 3,000 px on the long side, without a watermark or account. Some scene collections require Pro to export.
Pro adds the complete premium collections, larger exports, transparent backgrounds and whole-page or variant ZIPs. It is €9/month or €79/year. I also added a €12 pass: all of Pro for 30 days, paid once, with no renewal. That gives someone preparing one launch an option with nothing to cancel.
Try it on desktop: https://usebrayer.com
If you're preparing a launch or a client presentation, which part creates the most repeated work for you: arranging the sizes, changing the artwork, or exporting the files?
Solid lesson. Which channel has worked best for you so far?
Thanks for sharing the numbers, that makes it much easier to follow.
Good point. Did you test that with users before committing to it?
The idea of creating multiple launch visuals from one design makes a lot of sense. Recreating the same asset for different formats is one of those small tasks that gets surprisingly repetitive. The shared layouts and variants sound especially useful for multilingual launches.
I’m not fully convinced the €12 30-day pass is the best middle ground here. If someone only needs Brayer for one launch, €12 makes sense, but doesn’t it also risk training users to avoid the €9/month subscription and just come back for another pass whenever they need it? Have you considered making the pass more expensive than one month of Pro, or limiting it to one purchase per account?
Curious how long it took before you saw the first real results?
Curious how long it took before you saw the first real results?
Appreciate the honesty here, most people only share the wins.
This is useful. How are you finding your first users so far?
Thanks for writing this up. Bookmarking it for later.
Great breakdown. What feedback have you had from early users?
Good point. Did you test that with users before committing to it?
Curious how long it took before you saw the first real results?
Thanks for sharing the numbers, that makes it much easier to follow.
Good point. Did you test that with users before committing to it?
Thanks for writing this up. Bookmarking it for later.
Curious how long it took before you saw the first real results?
Curious how long it took before you saw the first real results?
Thanks for sharing the numbers, that makes it much easier to follow.
Curious how long it took before you saw the first real results?
This is useful. How are you finding your first users so far?
Great breakdown. What feedback have you had from early users?
Appreciate the honesty here, most people only share the wins.
This resonates a lot — how long did it take before you saw any real signal on it?
Static half solved — the repeated work I keep hitting on the motion side has the same shape: every destination (hero autoplay, story, App Store preview) wants the same story re-cut, and most people solve it by re-editing instead of re-using structure. What transfers between formats isn't the layout, it's the beat sheet: cold open (the single surprising result) → friction → the uncut turn → payoff montage → honest wall → CTA. Once the beats are fixed, each format is a re-arrangement, not a re-edit — same philosophy as your campaign sets, one step earlier in the pipeline. I wrote the beat sheet up with a worked example if useful: https://dev.to/loveoftheai/the-6-beat-script-for-60-90-second-product-demos-template-worked-example-mk7
(Also: the €12 nothing-to-cancel pass is the right pricing instinct — launch preppers specifically hate subscriptions.)
With the €12 pass targeting one-off launches and Pro targeting ongoing work, are users showing stronger demand for repeat campaign creation or single-launch exports?