💡Premium Cases for Nail Polish (display & travel)

From the latest edition of Unvalidated Ideas:

Let's talk about nail polish.

Right off the bat -- I am not a nail polish expert. That said, my ignorance doesn't matter, the industry was estimated to be worth 10-20 Billion dollars globally in 2021.

This is one area most entrepreneurs just aren't looking at seriously enough. I know I wasn't.

Here's what I did realize recently: there is somehow no go-to brand for high quality/luxury nail polish cases, whether for display or for travel.

If you search for display nail polish cases, you're instantly hit with low quality entries and even DIY solutions on the front page. Companies pay to be front page. I don't see any.

There's an opportunity here and it's not rocket science. Build a B2C brand that sells luxury nail polish accessories (cases, in this case) customers will love and value.

(Read the rest in the latest edition!)