Q: Release software free to a large audience or paid to a small audience? How to generate leads from ( free ) software.

Hello everyone,

I made a little WordPress plugin containing a WordPress block. I was considering selling it on a platform or releasing it freely.

My goal is to make some money programming on a freelance basis or by creating some software. So that raises the question: "Should I release it publicly and use it for self-promotion or should I sell a very limited amount?"

What would you do to make a free product generate some leads, without being too intrusive? It seems to me it needs to be repeated to the point that people remember it. So only a notice at installation won't do.

Releasing it freely will give me more exposure and feedback. Selling it publicly could generate a little money and may appear more professional. I'm afraid the quality of the leads may be low with both approaches, but some interest is better than no interest at all. I would say my target audience consists of small WordPress agencies, who can't or don't want to build their own (small) plugins. Or medium-sized businesses with the same issue.

Your feedback and shared experiences are most welcome :). So please let me know how you think I can make the most out of the situation.