Serious Games hiring newsletter- seeking wisdom to help improve landing page
Hi! I'm Kit, and I'm about a week in to my quest to turn https://www.SeriousGamesJobs.com in to a natural meeting place for talent and opportunities for people using games technology (including Unity and Unreal Engine) beyond entertainment.
The goal for the site is to become a resource for this niche community. People who have the skills to build game-like real-time systems such as immersive teaching tools, real-time VR & AR apps or synthetic environments for AI training, will ideally find relevant work opportunities through without having to wade through generic IT or software development roles. That's been a frustration I've felt both when hiring for an established team and when searching for a new role myself.
We're starting with a weekly newsletter which is a digest of relevant jobs from around the internet. Our fist users came from a very bare site generated with LaunchRock, however I've since revamped the site based on a template from the fantastic Tailwind Starter template and I'm looking for feedback.
Oh indie hackers, I seek your wisdom!
Do you think the page gives you a decent idea of who would benefit from signing up?
Does it feel trustworthy and would you be comfortable passing on your email? How can I improve this landing page and grow our newsletter readership?
Thanks in advance, indie hackers!
"Nice concept. UI-wise, tighten the hero to clearly say who it's for, stick with one core CTA, and have a brief preview (3 example job cards + a newsletter excerpt) so visitors don't subscribe blindly. Add trust signals around the form (frequency, sources, brief FAQ). I tested similar card + CTA layout patterns on my site for UI reference: https://avatarworldmodapk.org/."
Cool niche and clear problem. To improve conversion: make the value prop + who it’s for obvious above the fold, show a sample newsletter with expected jobs/week, add trust (about you + privacy/no spam), and use small social proof (subscriber count/testimonial).
It's nice, but could use some tuning up. @braydentw made a theme called Lightning Blue News. I'd suggest you check it out.
Thank you! I think I'll see if I can work the content a little better but I do like the look of Lightning Blue- I might investigate that in a bit more detail soon!
Thanks for the mention @webdev_man :)
I've worked on a number of games in my career (Apex Legends, NFS, FIFA, etc) and also hired developers for gaming studios. Here my feedback:
Good luck!
Thanks so much! Really appreciated. The newsletter itself is in a very early stage, so I'm hoping to have some more success stories to broadcast soon. Very good points about the who & why- I'll see if I can cover that more effectively. And I'll definitely do some hunting for that artwork!
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