Shipped: auto-DM for new followers on X — here's what we're actually using it for
Just shipped auto-DM replies into XreplyAI. Every new follower gets a customizable message — but we built it to avoid the usual blast-everyone pattern.
How it works:
- First run snapshots your current followers, sends nothing
- Subsequent runs check for net-new followers and DM only them
- 500-char template with a {name} placeholder
- Rate-limited to 15 per cycle, every send logged
What we're actually using it for ourselves: thank the person for following, share our brand values and what kind of posts to expect from us, and drop any exciting news we have at the moment. Feels closer to a welcome email than a promo blast.
Nobody has unfollowed after receiving one yet, which is the bar I was most nervous about clearing.
It's on BYOK ($19/mo — bring your own Gemini/OpenAI key) and Pro ($49.99/mo), 7-day trial on both.
Happy to share the template we're using if anyone wants it.
https://xreplyai.com?utm_source=indiehackers&utm_medium=social&utm_campaign=feature-2026-04-30
Useful wedge.
Most auto-DM tools die because they feel like spam automation dressed up as growth.
The better framing here is not “auto DM new followers.”
It’s follower onboarding.
That’s the actual value:
turn passive follows into first-touch relationship capture
without making the account feel automated
That shift matters because one is a spam tool.
The other is lightweight audience infrastructure.
XreplyAI works, but it’s still boxed into the platform and mechanic.
If this expands beyond X into inbound routing, lead capture, and intent-based follow-up, the current name will cap it fast.
Viryxa.com would carry that next version better.
Cleaner, broader, less tied to replies, and much easier to grow into than an X-prefixed utility brand.
thanks for the feedback. I agree name does set an boundary. but at this point not ready to switch over
Fair.
I wouldn’t force a switch before the product proves the broader direction.
But that boundary is worth watching closely.
XreplyAI works while the product is:
auto-replies for X
It starts leaking once the product becomes:
follower onboarding
lead capture
intent-based follow-up
audience routing
That’s the point where the name stops describing the product and starts limiting how seriously people frame it.