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8 Comments

Show IH: TweetForMe, high-quality tweets that match your voice, style, and pocket

Hey Indie Hackers,

I am working on TweetForMe

Revenue: $1094 (Made 2 sales so far, 1 for the premium plan and 1 for the basic plan)

I started it because I was working as a Twitter ghostwriter in an ad-hoc manner for the last couple of months.

Wanted to productize my services. And also position them towards busy CEOs and domain experts.

This was the real problem I saw in the whole Twitter audience-building game over the last 12 months.

You can buy every book and course out there, but eventually, you have to do the hard work of showing up and creating all the content yourself.

And it has to be content that's unique to you, it can't be some generic BS that anyone can write.

Your uniqueness leads to engagement on Twitter.

Not everybody has the time for that.

I was approached by a busy CEO a couple of months back to ghostwrite for him. That's where the idea for TFM was born.

This is a genuine problem for a niche audience of busy professionals and domain experts who don't have the time or the skill to write specifically for Twitter.

Last week I launched it officially and sold out the premium $997 plan within 12 hours.

I was reading the book $100M offers and realized that I need to price my service based on the value it provides to the customer, not how much it "costs" me.

When I was doing this as a freelancer I was charging way less, and also charging by the hour, which is pathetic.

I was only thinking based on my hourly rate. And always felt like I got burnt out at the end of every project.

Doing value-based pricing, and charging a lot higher has meant that most people are telling me that it's very expensive.

But that's also the kind of customer that I don't want.

I want to attract the people for whom this is a no-brainer price.

So the high price is kind of a filter.

Good thing is that word of mouth can work well in such a business, and I'm already getting signals that a couple of more friends of my current and past clients want to try it out.

I think most indie hackers miss out on this and end up pricing their products and services too low.

It just means that they must work that much harder during sales and convince many more people that their product is worth paying for.

Next, I am looking to scale the business by hiring a bunch of writers, already spoken to a couple of people about this.

But first I need to figure out the sales pipeline, how will I keep getting new clients?

I'll keep using my own Twitter account for it, as well as word-of-mouth referrals.

So grappling with those 2 challenges right now, let's see🤞

Hope this helps someone.

Cheers,
Ayush

on January 21, 2022
  1. 3

    Great concept and you have definitely nailed the pain point of your customers. As a regular tweeter (My twitter is @eisabai), I agree it's both time-consuming and energy-consuming to come up with tweets all the times.

    All the best with TweetForMe!

    1. 1

      Thanks Isabel 😊

  2. 2

    This is pretty cool! I know a few huge Twitter accounts that are entirely ghost-written, despite seeming fairly personal. If I were a potential customer, I'd have two concerns:

    1. Proof of success. How good are you at tweeting, really? How great are you going to make my account? I'd love to see examples of viral tweets you've made, viral threads, accounts you've grown, etc., to prove you know what you're doing.

    2. Reputation risk. Ghost-writing means risking your reputations. If you were to tweet something on my account that's controversial, uneducated, or otherwise embarrassing, I'd be on the hook. How can you assure me you won't ruin my rep? Especially if you're going to be tweeting from a team of people… each additional person is a new risk vector.

    I think it'd be helpful to address both of these problems on your website.

    1. 1

      Thanks for the advice Courtland, this is very useful.

      I've thought about both problems.

      I've added a few viral tweets and threads from my own account on the site, will be adding more.

      Trust is a bigger concern that I think.

      Two of my plans don't require them to give the password, clients just get the content and it's upto them how they schedule it.

      They can give the password for the premium plan.

      For which I do an hour long onboarding call, and accept the payment only after that.

      I tackle the trust issue first thing in the call and explain that I'm not going to touch any controversial topics.

      I'll spend some time consuming their content, trying to understand their voice and will only start posting on their behalf.

      I do that for 2 clients now and havent found any issues so far🤞

      It helps that I'm honestly sharing my own journey on my Twitter openly.

      My pinned tweet + blog post in bio pretty much tells my entire background.

      Which means they already have a level of trust before hitting the buy button.

      All my clients have been my followers from Twitter, they've been consuming my thoughts for a while before they decide to buy. So they know I'm not a dick.

      But I'm going to address the trust issue more in the website copy. I see that I haven't touched it at all right now.

      Thanks again 🙌

  3. 2

    All the very best and congrats for 2 sales. Hope so you will be on IH podcast.

      1. 2

        Welcome.

        Btw, I could not find emoji option in IH. Where it is?

        1. 2

          Haha, I use the laptop keyboard.

          On Mac: Control + Command + Spacebar keys on

          On Windows: Windows + Period.

          It brings up the emoji keyboard😄