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4 Comments

Still scared to raise prices — or did you already do it and survive?

Be honest.

Most indie SaaS founders undercharge for years.
Not because the product is weak.
Because raising prices feels like asking people to leave.

Quick poll — where are you right now?

A) Still underpriced on purpose (afraid to lose users)
B) Raised once — and almost nobody left
C) Raised once — and churn stung hard
D) Planning a raise in the next 30 days
E) Already at a price I'd defend in public

Second question — what actually stopped you last time?

  1. Fear of angry emails
  2. Fear of losing the free-tier crowd
  3. Not enough proof / case studies yet
  4. Competitor undercuts everything
  5. Nothing — I just shipped the raise

Drop your product in the comments:
• name
• one-liner
• current price (or "free / freemium")
• whether you'd raise tomorrow if nobody judged you

If you're shipping something people should discover, list it here:
https://www.indieneed.com/submit

Upvote if you've ever sat on a price change for weeks.
Curious what this thread looks like by tonight.

on September 19, 2026
  1. 1

    Really solid approach — curious how you're thinking about this, what's been the hardest part to figure out so far?

  2. 1

    Curious how long it took before you saw the first real results?

  3. 1

    Raised from €49 to €150 last year. Lost 2 users who emailed angry, kept 98%. The ones who stayed actually use it more now — higher commitment. Fear of angry emails is real but overblown; most just pay or leave quietly. Anchor high, justify with value.

    1. 1

      That’s a painful couple of losses, but 98% retention after a 3x jump is a pretty convincing signal. The higher commitment from the customers who stayed is the part I’d want to understand better.