Thank you Community!
Hi - This is Stan the 83YO newbie who just posted a note this afternoon here at Indie seeking help and suggestions for my store which isn't doing to good as far as mktg/sales and conversions. Stuff I'm having a difficult time with.
I noticed on my Shopify platform tonight that appx. 76 of the members here took the time to go and look at my store and at least five of you were kind enough to post some suggestions that I could use in the future. I just wanted to come back and thank ALL of you for support and tell you I really do appreciate the time and effort you put forth to try and help me. I work very hard at this to make it succeed
but I'm not getting any ROI and I just can't sustain it to much longer with the limited resources that my wife and I have. I really need lots of hand holding in the process but I'm aware that would cost lots of money, of which I have very little.
A sincere thank you to all.
Stan Simon
ryyple333@gmail.com
What are your expenses related to this project? Maybe we could give you some suggestions to reduce them.
If you weren't doing paid advertising, would it be sustainable?
Hi Stan, I used to work at fashion and consumer retail / ecommerce, and here are a couple of suggestions:
-- Customers would love to know the story about you, the artists who make the watches, the other customers who enjoy the watches. Anything you can tell them about how special your brand is.
-- You're really selling a lifestyle, the watches just complement the lifestyle that your customers aspire to. Show photos/stories of people who are living the lifestyle while wearing the watches.
-- All these stories about your brand will be the core value that you speak of, and you'll attract customers with similar values/styles.
-- Have you created your facebook, twitter and instagram accounts? You can use those as channels to speak to said customers.
-- You can try sending products to fashion bloggers for written or video reviews to gain exposure.
-- Like other people have suggested, you should try posting your products on different sales channels, like Etsy, eBay, Wanelo...etc. and see what works.
-- Fashion businesses need very strong brand storytelling and identity. I wear Apple Watch because I'm tech savvy. I wear Rolex because I'm rich. Now, I wear wood watches because I'm _____ -> that's the identity that you'll have to define for your customers!
I hope you'll find some of these helpful, keep it up!