The FMCG brands turning to 28 yo tech to reach quarantined customers

The first SMS message was sent in 1992, but in 2020 retail & DTC brands experimented with the channel to reach customers shopping online & in contactless environments.

Here are the best examples:

Moment 💆

Beverage brand Moment hosted a 'secret meditation club', sending subscribers a daily wellness video for free. Video topics range from guided meditation, online yoga, wellness tips and feel good clips:

Verb 💪

Caffeine brand Verb offer users control of their subscription via text.
Each month repeat buyers are sent a message before each new order is sent, and are given the opportunity to skip, edit or cancel a particular delivery by replying in-channel:

Not Pot 🍬

CBD brand Not Pot scrapped all email comms in favour of an SMS-only approach. They regularly drop new products & limited edition merch via text.

Taika ☕️

Coffee merchant Taika innovate by sticking their phone number on the side of their can. This prompts immediate feedback and aligns with the brands use of SMS as a customer support channel. This is no ordinary helpline however. Messaging is quirky, playful and on-brand:

For more insights like this, check out the Blueprint Report (https://bit.ly/3oL8nzu) featuring:

🔥 DTC strategy tear downs

📱SMS case studies

🎙Podcasts w/leading eCom players