This is the result of not doing 301 redirects in site migration

About 7 months ago, our website had a ~60% drop in impressions & clicks due to a failure of doing 301 redirects during a website migration.

The funny part was that we found out about this recently. We don't normally check Ahrefs and GSC as most of our paid customers come from the referral channels.

Anyway, long story short, we have fixed the issue and learned a TON about SEO in the process. Now we are on our way to double or triple our organic traffic in no time!