Trying to sell 100 premium NFC-enabled tees. €67 spent in ads. 0 sales. Here's exactly what went wrong

I launched VIBE Capsule 001 on April 15. A premium performance tee, made in Portugal, integrated NFC chip, limited to 100 units, €100 each. Pre-order open until May 15.

Here's the honest data after 4 days:

Meta Ads: €67.54 spent total. First campaign mistake: I spent €55 driving traffic to my Instagram profile — which had 28 followers. 271 profile visits. Zero conversions. Complete waste.

Second campaign (correct this time): €12 spent sending traffic directly to the landing page. 25 landing page views. 3 InitiateCheckout events. 0 purchases.

Instagram @vibe.in.harmony: 28 followers. Best post: 5 likes.

Landing page: vibeinharmony.com — one product photo, countdown timer, Stripe checkout live.

What I fixed today:

Paused all ads (was spending blind — Purchase pixel event wasn't even configured)

Setting up Microsoft Clarity to see where people drop off

Configuring the Purchase event on Meta Pixel

Will relaunch ads tomorrow: Sales objective, Reels only, 35-65 age, Italian cities, €7/day

What I need honest feedback on:
Does the landing page make you want to buy? What would make you trust a €100 pre-order from a brand you've never heard of, for something you won't receive until September?

Landing: vibeinharmony.com

I'm building this entirely alone, from home, with no external investment. The only way this works is if 38 strangers decide to pre-order in the next 26 days. I'm documenting everything in public from here.