Ultimate guide on How to Launch on Product Hunt. Based on a community event by ProductHunt hosted by PH CEO & COO
I. Pre-launch
- What should launch on PH?
🔹 product is new or has substantive updates since its last launch
🔹 product = product
🔹 product is usable, trustworthy, high-quality, innovative, useful, and provides unique value
🔹 product is interesting for the PH community
- Why launch on PH?
🔹 distribution
- get website traffic
- add brand visibility
- get awards & recognition
🔹 connections
- find first users
- find investors & advisors
- build your community
🔹 feedback
- validate idea
- find product-market fit
- get reviews & social proof
- Should I find a Hunter for my launch?
Not necessary. 60% of #1 Products of the Day were hunted by Makers themselves!
Hunter is anybody with PH account, who shares a new product with the community.
Benefit: users, who follow the hunter, get notifications about the launch.
- Build your community before the launch.
🔹 on Product Hunt
- participate in discussions
- create discussions
- host AMA in discussions
🔹 on other channels
- Slack
- Discord
- Newsletter
Meaningful connections can support you on launch day 🤝
- Create anticipation on public channels.
It really works!
- Give a community a top-notch experience.
🔹 custom landing page
🔹 special offer for PH launch
For MakerBox, we made a FAQ section with Product Hunt Kitten 🐱
-
Prepare your launch assets ahead of time.
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Draft your first (maker) comment.
100% of products that won Product of the Day had a comment left by the maker.
🔹 be helpful & humble
🔹 way for the community to learn about the product
🔹 way for the community to know the makers and the building process
II. Launch time!
9. Activate your audience 🚀
Share your launch on all your channels and get your community involved. But don't directly ask for upvotes and be spammy!
Here's an example of MakerBox Frameworks activation, We got #1 Product of the Day 😎
- Use badges and embeds.
Drive support to your launch from your site!
- Talk with the community.
Engaging in conversations is important on launch day.
🔹 ask for feedback
🔹 reply to comments
- Use the Launch Day dashboard.
🔹 follow your progress
🔹 keep track of incoming comments & reviews
path: profile image ➡️ my products
III. Post-launch
13. If you got Product of the Day / Week / Month, add a badge to your site!
🔹 boost your social proof to the moon!
- Thank your supporters.
Keep the momentum - follow up with those who supported you.
Those who upvoted your product became followers of your Product Hub. This means you can start to excite your new supporters about your NEXT launch!
- Help searchers find you
Encourage users to review your product on Product Hunt to build social proof.
Millions of people come to Product Hunt (directly or through search) to find products that meet their needs!
That's it! Follow these 15 amazing tips to launch the next #1 Product of the Day!
I have more tips here — https://medium.com/@dan_kulkov/how-we-got-700-upvotes-on-product-hunt-with-an-airtable-list-6d3c276722c0
Thanks for your post! Do you have any recommendation regarding which day to post? Heard weekends are easier to get featured, but not sure how large the audience is compared to weekdays.
I always launch on Mondays, it's a great choice for content products. But it's becoming more and more challenging!
Tuesday - Thursday have the most competition
Friday - Sunday have less competition, but also less traffic
Thanks for your insights! Appreciated
All guides are very good, but do not work, the reality of getting into the TOP 3 is the purchase of votes (live) and you do not need to prepare for months
Purchased votes are removed at the end of the day, and makers who use bots sometimes are banned. Also, PH support always helps if you notice smth suspicious.
Here's an example of how we managed this problem
https://twitter.com/sveta_bay/status/1552264474731499521