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Wall St Rank #buildinpublic Update (week 2)

Staying accountable with the Wall St Rank #buildinpublic update. Here's a recap of my scandalous night time activities last week

πŸŽ‰ Wins

  • New revenue $ 829
  • Avg engagement up by ~45 seconds since news feature release
  • 18 new trials for the premium tier
  • 160 new free users
  • Organic traffic is up slightly
  • Kicked off a pricing experiment
  • Started dev for blog and FAQ on site
  • Created content plan for new Blog and Learn sections
  • Created an opportunity to pitch a college finance club
  • Friend of a friend sent him a photo of WSR featured in a magazine
  • Launching a side hustle to fund this side hustle
  • 90% done with site + promo video
  • Entered the 1st batch of lemlist's #boostrappedfamily
  • Met some cool people already
  • 7/7 sessions of breath work
  • 7/7 sessions reading https://lnkd.in/gy8U9Pvr

😬 Losses

  • Revenue churn $ 117
  • People are missing the CTA for Free Trials
  • Uncovered structural flaws in the codebase, requires refactoring
  • NDA sign-off delay with dev team slowing down roadmap
  • Didn't have an adequate test plan
  • 5/7 slept past midnight
  • 0/7 days of exercise
  • Scrambling for time

πŸ§‘πŸ½β€πŸŽ“ Learnings

  • Need to leave more time for testing
  • Backlinks are useless without 1st doing Onpage and Technical SEO
  • Don't outsource SEO until you know what you're doing
  • ROAS on Tik-Tik, billo.app + boost $ > Influencer marketing
  • Discovered a potential growth hack using Yahoo Finance
  • Time for user research with Harrison Reilly and Voiceform

That's it for this week πŸ™πŸ½

on February 18, 2022