Wayfair Preview Earnings 3Q21
After a difficult Q2, top-line deceleration to Wayfair continues to decelerate, but the levels are easing up.
The popular home furnishings retailer looks to be regaining momentum. Let’s go deeper into their digital performance with our alternative data.
Our key indicator for Direct Retail Revenue (visits to W’s checkout page) experienced only a slight drop in 3Q21.
Our signal for Active Customers (unique visitors to Wayfair’s checkout page) saw similar decreases.
Plus, the company’s B2B channel pages are seeing traffic rebound.
