We’re building a partner-led growth channel for Trackly
We’re opening Trackly’s referral partnership program for HR consultants, payroll providers, IT firms, agencies, BPOs, and business advisors.
The model is straightforward:
Refer Trackly to a relevant business. If the referral becomes a paying customer, you earn 20% recurring commission every month for as long as that business remains a Trackly customer.
Trackly helps remote and field teams manage attendance, payroll, and workforce operations more efficiently.
We’re keeping the program simple because partners should be rewarded for introducing businesses that genuinely benefit from the product.
For founders who have built a referral channel, what helped you turn interested partners into active partners who consistently generated qualified referrals?
The thing that turns interested partners into active ones isn't the commission, it's proof they've seen it work. A consultant won't risk a client relationship on a tool they haven't watched succeed, no matter the %. So the unlock is getting 2-3 partners to run Trackly with one client each, then turning those wins into "here's what happened for a client like yours." Proof activates partners, commission alone rarely does.
Also: six partner types (HR, payroll, IT, agencies, BPO, advisors) is six different pitches. Pick the one whose clients feel the attendance/payroll pain most and go deep there first.
Which type has actually referred someone so far?
One thing I really like is that you're treating partnerships as a growth channel instead of just another acquisition experiment. Too many SaaS founders wait until they've "grown enough" before thinking about partnerships.
One suggestion from a messaging perspective: make it incredibly obvious why someone should become a Trackly partner instead of simply recommending another workforce tool. Is it recurring revenue, a pain their audience already has, co-marketing support, or something else? That value proposition should be crystal clear from the first few seconds.
I'd also think about creating a dedicated partner landing page with answers to the questions potential partners immediately have:
Reducing uncertainty usually increases partner applications just as much as reducing friction increases customer signups.
I hope to see how this channel develops. Partner-led growth can become a huge moat when the messaging makes both the customer and the partner feel like they're winning.