What are the 3 pricing mistakes that cost you real customers?

Ours was simple. We priced for the Fortune 500 budget. Leads were coming in, interest was real, but deals kept dying. Took us months to understand why.

CFOs treat new marketing experiments like a rounding error on their total spend. If your price tag is bigger than what they mentally allow for "let's try this," the deal dies in finance, not in the sales call.

We launched a second brand at credit card swipe pricing instead. Same service, different lane.

What was your pricing mistake?