What is best to market facebook ads or community marketing

Hi guys, I have launched aligly.com landing page and funnel builder in some days. So I started to market to show my project I get a good traffic at my website 200 visitor/month. But No subscription Then I decided to run ads on facebook.

I have run message ad on facebook But I got lots of useless query on facebook messanger. So I am very confuse what should I choose

1. Just improve your project and be engage with community.
2. Community market is best then facebook ads
3. I am doing wrong in facebook ads It works.
   or
   If you have any suggestion or review Please comment. I will highly appreciate you effort.

Website: https://aligly.com
PH: https://www.producthunt.com/posts/aligly