What is the advertising strategy that stands behind Maybelline's success

According to a new report by ShareIQ, Maybelline has shown the highest rate of loyalty to the cosmetics brand through visual social media channels so far this year. It has gained more than 10 million followers on Instagram, four times the number of followers of its rival brand, Revlon. In the meantime, Maybelline currently has more than 100,000 followers on Pinterest, while brands like Estee Lauder and CoverGirl are falling behind with a total of 60,000.

So what is the marketing strategy that stands behind Maybelline’s success? In this article, I will introduce how Maybelline has gone about its marketing over the years, and what lessons you can take from their work of art.