What pricing model would you recommend for a Learning App on Google Play?
Hi,
I want to build a learning app with a few chapters.
I am wondering what pricing model I should go for:
- Free & Paid - Having 2 apps, one free with only a few chapters, and one paid with all the chapters
- Freemium - Having 1 app with content free, and you have to pay to unlock all the chapters
- Paid only - Having 1 app that you have to pay
- Free then Paid - Having 1 app that is free in the first month, and then later I put a price, I don't know if it's possible
- Paid (with a 100% discount in the first months) - Same than the previous whereas you put a price, and you show that there are sales
What worked the best for you? what do you recommend me?
Thanks,
Go for freemium.
Good luck.
I completely agree. Start free to test your product, pay to see more. This is very low-risk for the people using your app and a great way of generating engagement.
Sounds like a good idea! Thanks
What kind of learning app? How often would it be used and for how long? What age ranges?
I think the typical usage of an app teaching you to play piano is going to be really different to one that teaches you German for example. The typical usage is going to have a big influence on the pricing model.
It's a learning app using flashcards to learn different aspect of one topic. I plan to release a few one about different topics. I didn't design, or develop it yet.
+1 for usage being a huge determinant in how you price your product.
On a related note @sandoche, remember to frame your thinking of freemium and free trial as an acquisition strategy, not a pricing strategy (at least in my opinion).
As a person who never pays for content on my mobile devices, I would recommend considering making it completely free with lots of adds, and having the posibility of removing them by paying a fee.
If that's not an option then Freemium seems the best imo.
Yes I would like to avoid ads, which is annoying, so maybe better go for Freemium. But I'll keep the ads in mind, Maybe it's a good way to make people pay.
I would go with Freemium.
Freemium.
This might help you - https://sixteenventures.com/develop-pricing-strategy
I'll have a look thanks