What’s the Biggest Challenge After Launching a SaaS or AI Product?
Building and launching a product is only the beginning.
For many indie founders, SaaS builders, AI creators, and developers, the harder part comes afterward:
How do you actually get the right people to discover your product?
A great product can easily get buried when you don’t already have a large audience, a big marketing budget, or an established brand.
I’ve been exploring different ways founders can improve product discovery, including founder communities, Reddit, X/Twitter, SEO, directories, direct outreach, and launch platforms.
I’m also building LaunchNest LN, a free product launch and discovery platform for SaaS, AI tools, developer tools, and indie products.
The idea is to give smaller and early-stage builders another place where they can:
• Launch their product for free
• Create a permanent product page
• Showcase what they’ve built
• Get discovered by people interested in new products
• Receive genuine community feedback and engagement
• Reach potential users without needing a huge existing audience
I’m still learning and improving the platform, so I’d genuinely love to hear from other founders.
What has actually worked for you when getting your first 10, 50, or 100 real users?
Was it Reddit, communities, SEO, content, direct outreach, Product Hunt, directories, social media, or something completely different?
Feel free to share your product and your experience below. I’d love to discover what everyone is building and learn from the community.
🌐 LaunchNest LN:
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1For AI Undetectable, the challenge is showing enough of a paid writing tool before asking someone to start a trial. A clean screenshot doesn't show whether a rewrite keeps the meaning. I published a complete original essay and both recorded rewrites, readable before signup: https://aiundetectable.com/ai-humanizer-benchmark#full-length-examples That's the experiment I'm distributing now. I don't have a conversion lift to claim yet; I'm tracking actual site visits separately from post impressions and pending directory submissions. I'm the maker. Live tools have a 3-day trial, then a paid subscription. AI helped prepare this reply.2 days ago Reply
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1For the first users I’d rather have 20 relevant conversations than 2,000 random impressions. Communities work well when you find people already talking about the problem and actually help them instead of dropping the product link everywhere. The hard part is that this doesn’t scale immediately, but early on the conversations themselves are useful research anyway.5 days ago Reply
