What works for me: Building AISA - AI Fluency Assessment
Hey all -
Here's my experience building Aisa.to for the last 5 months. We reached a DR of 41, peak daily traffic of 1k+, total 1600 reports and have both b2b and b2c interest.
- Build in public updates on my own linkedin work well to drive some people.
- SEO works well
- Good design works well
- PLG levers are CRUCIAL!
- Social media and content creation is a work in itself, but worth it.
- Good launch platforms work well when relevant.
- Blog / content automation is important.
- Physical events, meeting people, getting them to use is important.
Good luck.
Solid results in 5 months, DR 41 and 1600 reports with both B2B and B2C pull is real traction. But the list of "what works" reads as a menu (SEO works, design works, PLG works, content works, events work) and the honest truth is everything "works" a little, which makes it hard for anyone reading to know where you'd spend the next dollar. The more useful version is the ranking, not the list.
The thing I'd actually dig into: you have both B2B and B2C interest, and you're calling that a win, but at 5 months it might be the biggest strategic fork in front of you. AI fluency assessment sells completely differently to the two. B2C is self-serve, PLG, viral-loop, low price, high volume. B2B is "assess our whole team's AI readiness," which is a sales-led, high-ticket, HR/L&D-buyer motion. Same product, two businesses, and the channels that work for one mostly don't for the other. "Both are interested" this early can quietly split your focus in half.
The question that decides your next quarter: which of your wins came from B2C and which from B2B? SEO and PLG levers smell B2C. Physical events and meeting people smell B2B. If you map each "what works" to which motion it fed, you'll probably see two separate funnels, and one of them is converting better. That's the one to name as the wedge.
Which side is actually paying versus just interested? Interest is cheap, and the paying side is where the real signal is.
Your observation about PLG levers being crucial is spot on - the fact that you hit 1k+ peak daily traffic on a product for domain authority and AI assessment shows the power of letting users try before committing. One question: was your DR improvement more driven by the SEO content strategy you mentioned, or did the PLG virality from reports themselves feed back into your backlink profile? Curious if the product's value (the reports users want to share) was a bigger SEO multiplier than the blog content.