What's the best way to market mobile apps in 2024?

What's the best way to market my new B2C mobile app?

I can find tons of marketing tips (i.e. Hubspot, Apollo.io, etc.) and launch communities for B2B (IndieHackers also seems to be geared towards this), but not much for B2C.

As of now, I'm planning to focus on Reddit communities, App Store Optimization, and hosting local events. This is my landing page: https://www.sunrise-app.com/