Which value prop should I lead with?
I just rebuilt my landing page and chose what I think are my 3 strongest value propositions for developers. Do you all think I've ordered these properly?
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Get the job you want
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Get paid to talk to hiring managers
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Connect with other developers
It seems that value proposition number one's description talks more about how the experience of getting a job will be more enjoyable and feel more holistic. Maybe get the job you want isn't the main VP you need to sell here. Maybe it's doing so in a more enjoyable way.
Really great point. After getting feedback from some folks, I tried rephrasing as questions. What do you think?
Definitely feel like that will resonate more. I would also encourage a one line pitch at the top area of your landing page so people know functionally what you help them do. Maybe you can move "Fizbuz helps you build a professional brand that showcases not just your skills, but who you are and what you care about." Above your 3 VPs to better frame them. That way people get the overarching context as they go through each value proposition. As is it seems the main pitch is a sub-point of your first VP. But already really resonates much better than before!
Thanks @nicksinai ! 🙌
#2 is the one that piques my interest. Any company that connects employers and candidates could say "get the job you want", there's nothing to really make me believe that though.
#2 is both fairly unique and a clear and concrete promise of value.
Thanks @Jefro118 !
tempted to say 2)
but it sounds too good to be true haha
Oh, #2 is very real. I've talked to a dozen companies who would prefer to pay $100 to talk to "well-matched" developers for 30 minutes than to pay $30k to an agency for a single landed hire.