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Why Bearconnect.io requires a credit card upfront (even for the free trial)

I’ve been asked this a lot since launch: “Why force people to put in their card just to try it out?”

Here’s my thinking 👇

I don’t want free loaders.
I want serious users who are genuinely interested in solving their LinkedIn lead gen challenges.

Requiring a card does a few things:

  • Filters out people who just want to click around

  • Ensures our tech team gets feedback from real users

  • Keeps signups high-quality and closer to actual customers

Yes — it means fewer signups.

But the people who do sign up are way more engaged and treat Bearconnect as a growth tool, not a toy.

That’s a tradeoff I’m okay with.

Curious though — how many of you ask for a card upfront in your free trial? Does it work for you?

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