Why I built ASOScan — an Android dev who got tired of ASO tools

Finding the signal is always worth the time, because even with fairly large apps you sometimes find obvious gaps. Relevant keywords with meaningful demand that the app is barely targeting, or not targeting at all. Those can translate into a surprising amount of missed organic traffic. But the harder part is deciding what to actually do with that signal. Seeing that a keyword has volume, or that a competitor moved up, is one thing. The harder questions are: is this keyword actually worth targeting for my app? What should I change? And once I make that change, did it really help? That is the part I am trying to solve with ASOScan. It surfaces keyword opportunities rather than just giving you a big table of keyword data, and then keeps track of your metadata changes alongside your rankings. So if a keyword moves after you change a title, subtitle, description, etc., you can see whether you gained or lost rank around that change instead of noticing the movement weeks later and having no idea what caused it. When the changelog does show a matching edit it names the date and the field; when it does not, it says the cause is not established rather than guessing. That feedback loop is probably the hardest part of ASO in practice: finding an opportunity, acting on it, and then actually understanding whether the decision worked.