Why we could not stop. A WP Plugin in 2026?
It started very small. Out of pure personal need we planned a two week coding session to fix the most annoying media pain points in WordPress.
Then: Three years full time until the first release. Oof.
Our goal: high quality media plugins for WP that make managing media even easier than in the file explorer. Rename images, replace and optimize them. Create and animate drawings. And also a list that finally shows in which posts an image is used should be included.
We code every day to perfect these tools and make them ever smarter.
AI makes it hard to demonstrate the value in having a really solid and thought-through software.
We are currently #2 for the search "image rename" in the wp.org Plugin Directory, where most of our customers are. We hope to gain some traction.
We talked to lots of WP agencies, of which many loved the plugin (others didn't, but that's OK). We're looking forward to getting to know more of our customers.
You mentioned that AI makes it harder to demonstrate the value of a well-built, focused media plugin.
What would convince you that the challenge is mainly communicating the value better, rather than needing to rethink who the ideal customer is?
I agree that the mail challenge is to communicate the value! It's just that it is harder to communicate the value when everyone vibe codes WordPress plugins all day 😅 Even though our plugin solution is more robust, provides updates and is overall a better solution, that fact makes it harder. That's all I'm saying 😄
That makes sense. So the challenge you’re seeing is less about changing the ICP and more about making the robustness and ongoing support valuable enough to overcome the “I can vibe-code this” perception.
That's exactly it! And also it's just a more pleasurable experience to use.
I see. Happy to continue the conversation privately — what’s the best email to reach you on?
paul@neo-wp.com - Please note that I'll not be available for a while though because I'm on holiday. But I will eventually get back to you!
Thanks! I’ve just sent it over.
Looking forward to hearing your thoughts whenever you have a chance.
▶️ neo-wp.com 🎉